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| World Heritage Alliance Champions the 'Green Cause' |
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"Heritage protection and a healthy tourism industry have much in common; when managed well, tourism contributes to site conservation and helps create the right conditions for economic development that benefits local people. The World Heritage Alliance for Sustainable Tourism, with its focus on the tourism industry, plays an important role in supporting UNESCO's work on building site management capacity for conserving the world's most outstanding protected places." - Francesco Bandarin, director of UNESCO's World Heritage Centre.
The World Heritage Alliance for Sustainable Tourism is a membership based initiative that works to support World Heritage conservation, sustainable tourism, and local economic development for communities in and around UNESCO World Heritage sites.
The UN Foundation and Expedia, Inc. created the World Heritage Alliance in the fall of 2005 with the agreement of the UNESCO World Heritage Centre.
The World Heritage Alliance for Sustainable Tourism engages the travel industry to promote environmentally and economically sustainable business practices around World Heritage sites, educate travelers about the importance of responsible tourism around the sites, and support sustainable development of local communities around the sites.
Our goal is to galvanize widespread support for World Heritage conservation, sustainable tourism, and local economic development for communities in and around World Heritage sites.
Now in its third year, the World Heritage Alliance for Sustainable Tourism (WHA) is an industry-led, membership-based initiative with 50 members and partners working to contribute to World Heritage site conservation in 7 countries.
The partners believe conscientious efforts by the travel industry and its customers can contribute directly to nature conservation, historic preservation, and poverty reduction through responsible tourism.
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